With the Republican primary going into high gear, the 2012 elections are gradually taking center stage in the news. A few days ago, there was a Politico article that featured a Gallup poll showing a majority of Americans are in favor of changing the presidential election from the Electoral College system to a direct vote. Under the Electoral College, each state receives the same number of votes as Representatives and Senators and that represent it. Whoever wins the popular vote in a particular state, wins their electoral votes. Currently there are 538 electoral votes in the Electoral College; the extra 3 belong to the District of Columbia. Under a direct vote, the president would only need to win a majority of votes in the entire country.
Remember the 2000 Gore v. G.W. Bush Election? George W Bush went on to the become president even though Then Vice-President Al Gore won the voting majority of the country. Unfortunately for him, winning the “popular vote” does not capture the presidency in or Electoral College system. Bush won 271 electoral votes to Al Gore’s 266. Interestingly, this is NOT a frequent issue in presidential elections. This situation has only occurred in three previous presidential elections (John Q Adams 1824, Rutherford B Hayes 1876, and Benjamin Harrison 1888). That’s less than 10% of US presidential elections to date.
If the Electoral College was eliminated and the direct vote implemented, it is likely that large sections of the nation would probably be ignored during an election. All a candidate would need to win the election are the votes in the nation’s population centers and major cities. Because of this, it is unlikely that small and rural states would ever ratify a Constitutional amendment. With that in mind, if your organization is contemplating jumping into the 2012 fray, remember to not just campaign in areas with the most people, but in the “swing states” that seem to determine the next President.
***For more tips and strategies after the election, sign up for our FREE webinar, "Winning, No Matter Who Wins" on Thursday, November 15. More information here.
Remember the 2000 Gore v. G.W. Bush Election? George W Bush went on to the become president even though Then Vice-President Al Gore won the voting majority of the country. Unfortunately for him, winning the “popular vote” does not capture the presidency in or Electoral College system. Bush won 271 electoral votes to Al Gore’s 266. Interestingly, this is NOT a frequent issue in presidential elections. This situation has only occurred in three previous presidential elections (John Q Adams 1824, Rutherford B Hayes 1876, and Benjamin Harrison 1888). That’s less than 10% of US presidential elections to date.
If the Electoral College was eliminated and the direct vote implemented, it is likely that large sections of the nation would probably be ignored during an election. All a candidate would need to win the election are the votes in the nation’s population centers and major cities. Because of this, it is unlikely that small and rural states would ever ratify a Constitutional amendment. With that in mind, if your organization is contemplating jumping into the 2012 fray, remember to not just campaign in areas with the most people, but in the “swing states” that seem to determine the next President.
***For more tips and strategies after the election, sign up for our FREE webinar, "Winning, No Matter Who Wins" on Thursday, November 15. More information here.

