That said, I may need to learn how to do so soon as, according to a USA Today article, the political world is starting to pick-up on this tool. Both the presidential campaigns have accounts designed to capture the attention of subgroups of voters. President Obama, for example, has a “pet lovers for Obama” board. I’m a little obsessed with it.
Until now I’ve thought of Pinterest as just another social media site to try to keep up with (is there such a thing as “social media stress?”) But as Alan Rosenblatt from the Center for American Progress Action Fund (and a friend) points out in the USA Today article "[Pinterest’s] core is not political . . . its audience is a group of people who need to be reached with this message because they’re not being reached otherwise.” Reaching new audiences… Hmmm… That sounds good. Pictures of cute puppies and to-die-for shoes, here I come.