Some of you may have seen the slightly embarrassing yet surprisingly catchy train wreck that is “Let’s Get Social,” a viral video of a performance at the Social Media Marketing World conference in which a woman sings about the importance of getting “social with social media.” If you haven't seen it yet, you should and you can watch it here. With wonderful lyrics like “Here’s some photos from my life/My cat, my kids, some bacon” and “We’re looking for the secret/Of Facebook’s Holy Grail/We try to keep from paying/That leads to hashtag #fail,” it is in and of itself just that, a hashtag #fail.
However, amongst the terrible lyrics and awkward rap bridge they actually make some good points about the importance of social media. The message here is that you can’t just post to social media and expect results—you also have to interact with social media. Follow people who care about the same issues. Retweet them and like and share their Facebook posts. Find the hashtags that are popular for your issue area and use them in your own tweets. Turn yourself into a valuable resource that people are going to want to follow and then start a discourse with your followers to make them feel involved. If you build a trust with your followers, you will have a much greater impact in the world of social media.
The most important thing I get from this video is that it’s important to have fun with your social media. Yes the video is ridiculous, but look at how many views it has! Sometimes the social media world can feel like one big competition for attention, so you need to find a way to rise to the top. This video might go a little too far onto the ridiculous side of the spectrum, but if you can find a balance between professionalism and fun then you’ll enjoy a level of success that you haven’t reached before.
Now, everyone say it with me …
Let’s get social!!