Many women would give their eye teeth to utter that phrase, and now they can by going to http://my.barackobama.com Obama's campaign was one of the first to start really effectively using the MySpace / Facebook sites for capturing advocates through those networks. Now, they're taking it a step further and building their own.
The good news is that new services are out there for anyone that doesn't want to get locked in to the whole "Myspace" approach (or who thinks that the people on MySpace just might not be the right demographic). For example, at Ning.com, you can set up your OWN social network designed to cater to the interests of your niche group of people. Just imagine if you were doing an advocacy campaign and wanted to keep your grassroots involved and engaged. For free! These types of services offer a new tool -- so check them out!
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