Burst Media recently surveyed 2100 Internet users identified as "likely to vote" regarding how they intend to use the Internet to make decisions in the 2008 election. One fourth cited the internet as the best place to research positions and general election issues -- more than TV, newspapers, radios, magazines or direct mail.
Perhaps most interesting, those age groups that are traditionally seen as not "internet-friendly" were generally just as likely to get their information from an online source as from a newspaper. There were only a few tenths of a percent difference between the internet and newspapers as the prefered source for the 45-54 agre group and the 55+ age group.
In addition, over 50% indicated that they would watch a video clip on a candidate's website regarding his or her position on the issues. 25% of voters (mostly the younger crowd) would also be willing to download a podcast. And for you Association-types out there, know that about 30-percent of those surveyed have visited issue advocacy sites!
Check Burst Media's site for more information on the report.
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