Friday, April 06, 2007

DIY Political Ads

The Do-It-Yourself (DIY) trend has finally come to political ads.

Take Phil de Vellis. He created the “Vote Different Ad,” which has been more aptly labeled “Hillary 1984” and has received more than 1 million hits on YouTube.

The ad uses a clip from Hillary Clinton’s announcement video on top of the Apple Ad from the 1984 Superbowl. And it ends with the Apple logo transformed into an O; O for Obama.

Powerful. Creative. Completely citizen driven. And driving the campaign directors crazy.

Simon Rosenberg, president of the Washington-based New Democrat Network, says, “The ad is proof that ‘anybody can do powerful emotional ads ... and the campaigns are no longer in control.’"

Never before has there been such an affordable and easy way for people to express themselves. The Internet has created a forum where money isn't the deciding factor. Now, the major limitations are creativity, time and a desire to have your voice heard. And I bet there are plenty of people out there who can, and now will, summon up the necessary ingredients to make political ads.

Does anyone else think this is going to be a very interesting campaign season?

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