Monday, August 13, 2007

Using the Internet to Attract Voters

The data-based marketing company "Blue Lithium" is releasing a new service today called "Voter Network." The company's basic premise is that the techniques they've used to help businesses track down customers by knowing where their target market lurks on the web will also help political candidates get their message out to those audiences most likely to be won over.

The service will allow political campaigns to run ads on sites that are as narrowly targetted as women ages 18 to 34 with incomes over X amount who live in a certain city who are interested in a particular issue. The issue affiliation is of particularly interest to political campaigns as they seek to position themselves as the candidate with answers to 'fill in you policy issue here."

Campaigns will be able to use the service to get feed back on trial messages through instant survey responses, collect donations through links to donation centers and even get people to the polls through old-fashioned GOTV techniques like -- gasp -- the telephone.

Many are hailing this campaign as the year the Internet truly comes into its own as a legitimate and necessary means for candidates to reach voters. With debates on YouTube, early primaries in MySpace and the world of political blogging exploding, it seems to be well on its way.

To read more about the Blue Lithium service, see the Online Media story

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