Monday, June 16, 2008

Navigating the Three Ring Lobby Day Circus...

My friend Brad Fitch, CEO of Knowlegis, put together a great article on coordinating your lobby days for Associations Now. The article, titled "Orchestrating the Ultimate Advocacy Circus" outlines several lobby day challenges (like what to do when attendees harbor unrealistic expectations) and offers useful solutions (YOU set the expectations in advance)...

Other issues he discusses include what to do when attendees don't stick to the script, what to do when legislative offices are uncooperative and how to establish best practices that will make your next lobby day the BEST one you've ever had.

Oh, and did I mention I'm quoted in the article? Hmmm, I wonder if that's what makes it so good?

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